5 Tips On Improving Your Business' Facebook Page
In these times, it’s becoming more and more apparent that local businesses need to leverage the power of social media to increase their online visibility. Without a Facebook fan page you could be missing out on connecting with potential clients on a global scale. It’s no wonder that any medium to large company has a dedicated team who’s sole responsibility is maintaining and interacting via Twitter or Facebook. If the big guys can harness the power of Facebook and make it work for them, why can’t you?
In case you’re new to the game, a Facebook page looks and functions much the same as an individual’s Facebook profile. Complete with a wall for posts from users, friend’s lists & cover photo. The main difference is the admin panel above the cover photo that provides a basic overview of the page’s data. From here you can set who the administrators of the page are as well as find out ways to build your audience, and increase your page interactivity.
Sound good? Well, whether you already have a Facebook page, or are just thinking about setting one up, we’ve put together 5 key tips that will help your page spread the word about your business:
1) Update on the Regular
People love fresh content. So, naturally one of the best ways to keep people coming back and talking about your business is to continually add and update content. Encourage discussions and give users a reason to visit your page. After all, you want as many people possible talking about your business’ product or service.
2) Encourage Others to “Like” Your Page
This may seem like a no-brainer, but getting others to ‘Like’ your fan page is a fantastic promotional tool. Even if it starts with just family & friends, each time someone ‘Likes’ your page, it shows up on their news feed, effectively promoting your business to all of that person’s friends. Kind of like the old ‘and they told two friends, and they told two friends..’ saying.
3) Provide Basic Contact Information
This also may seem fairly obvious, but you would be surprised at the number of Facebook fan pages that don’t provide basic contact information for the business it’s promoting. This is your chance for people in a hurry to easily access your business’ contact info quickly and efficiently. Make sure your phone number(s), email address(es) and hours of operation at the very least are easy to find.
4) Link to Your Actual Website & Vice Versa
Your Facebook page should also be looked at as a tool to get people to visit your actual website for more in depth content and information. Facebook may be the way that a potential customer has found you, but now that you’ve hooked them in, you want to make sure that they are able to see all that you have to offer. Alongside that, be sure and provide links from your website back to your Facebook page for an easy way to encourage discussions & interactions with your clientele.
5) Utilize Photos & Videos
Let’s face it, who wants to stare at blocks of text? Adding in images & video spices up your page’s wall & can help encourage people to share your posts on their own news feeds. More shares = more discussions about your business, which ultimately is what we’re after, isn’t it?
Most importantly, remember that Facebook is for social interaction. A place where you can express your personality a little more than you can on your actual website, and show users the real you behind your brand. People will respond much more positively to your marketing messages if they don’t come across as marketing messages. So, why wait? Go have fun with it and you may be surprised with the outcome!