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Marketing Yourself Online

What Punk Rock Can Teach You About Your Brand

What Punk Rock Can Teach You About Your Brand

I can already feel the tension building with the title of this post. You’re thinking: “Is he really about to try to relate Punk music to the business world? Isn’t that blasphemy and the complete opposite of what the whole Punk thing was all about?!” Well, yeah… but hear me out on this one. (And also maybe don’t tell Johnny Rotten about this post, cool?) The Scenario Think back to your high school days. I know, I know, you’ve probably done everything you ...

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How Do I Get Listed On The First Page Of Google Search Results?

How Do I Get Listed On The First Page Of Google Search Results?

This is quite possibly the most asked question by anyone who has run or currently runs their own website. And for good reason. After all, you’ve just invested all this time into this new web presence that you absolutely love and now it’s time to show it off to the masses. We all want to end up on that first page of search results, because let’s face it, appearing high up in Google’s rankings lets you: receive a huge amount more web traffic to your site; and be able to ge...

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When A Brand Makes You Feel Like A Badass

When A Brand Makes You Feel Like A Badass

Creating emotion through a brand can be a powerful thing. Think of a few of your favourite brands and the reason you love them in the first place. Sure, sometimes it’s as simple as you just enjoying their product or service, but chances are there are a few that you can think of that actually trigger something inside you. Something that you relate to. Something that provides an emotional connection to that specific item. Case in point: We are huge, huge fans of a local Toronto jewellery com...

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Don’t Let Fear Call The Shots

Don’t Let Fear Call The Shots

Fear. We all experience it. We all hate that uneasy feeling it gives us. For some it’s a fear of heights. For others, it could be those creepy looking hairy spiders. It might even be the thought of going for a swim in the ocean. I mean, who knows what could be lurking in the depths below, am I right? We’ve all seen Shark Week. But for many of us, our biggest fear is the thought of failing; In our careers, in our relationships, in life. It’s all too often that we let our ‘...

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How Apple & U2 Managed to Piss Off The World…Overnight

How Apple & U2 Managed to Piss Off The World…Overnight

If you’re like a good chunk of the population, chances are you have at least one Apple device in your household, and in many cases more than one. I’m sure by now, you’ve also noticed that on those various Apple devices, you’ve apparently ‘purchased’ the new U2 album whether you wanted it or not. You’re not alone. With the announcement and hype for the new iPhone 6, Apple and U2 decided to team up and give away their album for free to anyone with an iPod,...

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Are You Sabotaging Your Own Business?

Are You Sabotaging Your Own Business?

Kind of a daunting title, no? But it’s actually shocking how often I see this happening, and most times without the business owner even realizing it (or perhaps just choosing to ignore it). <strongOkay, story time! The other week I met up with an old friend of mine over coffee, who is doing pretty big things in the marketing world. After the normal “How’s business?” chat, he got onto telling me a little about a client of his that had just opened a new Skateboard / Snow...

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The Four T’s of Doing Social Media Right

The Four T’s of Doing Social Media Right

Social media can be a tricky thing. Initially, it seems like it would be a pretty straight forward element to manage. I mean we all have our personal Facebook and Twitter accounts, so running your business’ social media account should be more or less the same, shouldn’t it? Make awesome status updates and post a few ‘instagram-filtered’ pictures and the masses will come flocking to buy your product or service. Maybe, but if you’re a relatively new business, chances ...

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Be Awesome At Social Media With Our Brand New Social Media Management Plan!

Be Awesome At Social Media With Our Brand New Social Media Management Plan!

It’s really no big secret that a strong social media presence is a must for every sized business these days. Being active on Facebook, Twitter, Pinterest, Google+, YouTube and Instagram is one of the most powerful ways to help drive traffic to your site, improve your Google search rankings and a great spot to keep your followers in the loop of your upcoming promotions and events. The Problem. Keeping all of those accounts constantly updated can be a struggle! Face it, your social media acc...

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When Easy Is Overrated

When Easy Is Overrated

We recently came across an entry at one of our favourite marketing blogs that seemed to hit the nail on the head with the way many small businesses operate with their online presence. We pulled a few of the key points (as well as added a few of our own) to share here: Why Easy Isn’t Always Right Usually there are 2 options open to us when making business decisions: We can do what’s easy. We can do what’s right. Yes, sometimes the easy option and the right option are the same. However, fo...

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How to get more Word of Mouth Referrals … Free!

How to get more Word of Mouth Referrals … Free!

If you want people to talk about your business online, the process is pretty straightforward. Do something worth talking about. Make it as easy as possible for people to share it. And if you want people to know it’s YOUR business that’s being talked about, get YOUR name into the story. It’s that final step, which I’ll elaborate on. The Steak Out The photo here, was taken in a great village pub and restaurant, known for outstanding food. It’s a list of steaks they offer, which apparently...

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When Cheap Can Really Be Expensive

When Cheap Can Really Be Expensive

Quite a few years back, a good friend of mine purchased himself a brand new MacBook. He could have bought 2 or 3 cheap laptops for the same price. However, they would not have offered him the same ‘fit and finish’ or quality. To suggest that the cost of his new laptop was three times as high as those cheaper alternatives, would be to confuse the price with the cost. It would be like comparing apples with oranges. The price was 300% higher, but all these years later, the cost wasn’t. For instance...

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Getting Clients Attention, The Right Way

Getting Clients Attention, The Right Way

In it’s simplest form, marketing your small business may seem like an easy task: Promote how great you are at what it is you do, and why you’re that much better than the competition, and prospective clients will come flocking to you, right? Maybe. But chances are, probably not. In fact you could be actually driving clients away from your business by not focusing on what it is that they are looking for … solutions to their problem. Show how you can help By broadcasting that You ...

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What is Your Website Telling Them About You?

What is Your Website Telling Them About You?

Almost everyone these days uses the web to check into a potential company before deciding whether to do business with them or not. Your potential clients included. So, what is your website telling them about your business and all that you offer? Many small businesses are completely unaware of the importance of a well designed website. Think of the leads, phone calls and sales generated from prospective clients you could be missing out on simply because your website was put together in a rush by...

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5 Tips On Improving Your Business' Facebook Page

5 Tips On Improving Your Business' Facebook Page

In these times, it’s becoming more and more apparent that local businesses need to leverage the power of social media to increase their online visibility. Without a Facebook fan page you could be missing out on connecting with potential clients on a global scale. It’s no wonder that any medium to large company has a dedicated team who’s sole responsibility is maintaining and interacting via Twitter or Facebook. If the big guys can harness the power of Facebook and make it work ...

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